Ranger & Fox's profile

FX | The Premise

Ranger & Fox
•
Motion Graphics
         
For this promo package for FX’s new series ‘The Premise,’ we focused on the cerebral mind f***ery that creator B.J. Novak brought to each episode. The show uses comedy and social satire to wrestle with the biggest moral questions and challenges of our own time. It used exaggerated metaphors and dark humor to tackle some of the moral questions we wrestle with in our unprecedented era. Guns, fame, capitalism; social media, revenge, love, even butt plugs - no topic is too timely or too timeless.

The stories focus on extreme and uncomfortable subjects, making seemingly black-and-white issues much less clear. We leaned into this idea of stark ideological contrast, constantly jumping back and forth between black and white like someone deciding where they land on the topic at hand. The typography is bending and distorting, warped like the viewer's perspective as they experience each episode.
        
        
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography
2D Animation after effects animation broadcast design motion design motion graphics promo package typography


Process

FX
President, Creative, Strategy & Digital, Multi-Platform Marketing | Stephanie Gibbons
SVP, Design & Visual Effects | Steve Viola
VP, Motion Design | Amie Nguyen
VP, Production, Design & Visual Effects | Dara Barton
Creative Director, Motion Design |  Andre Carbonari
Producer, Motion Design | Mel Reeck
Sr. Designer, Motion Design | Nahara Pacheco

Ranger & Fox
Creative Director | Stephen Panicara
Executive Producer | Jared Doud
Design | Jonathan Larson, Jade Kuzak, David Wave, Jonny Sidlo, Stephen Panicara
Animation | Jade Kuzak, Jonny Sidlo, Stephen Panicara
FX | The Premise
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